EARNESTO Anchors
EARNESTO Anchors Take your anchor building to the next level. Here’s my variation. I’m sure you’ve heard at least one of the following acronyms to consider key components in anchor building: SRENE, SERENE, NERDSS, LEADSTER, ERNEST, EARNEST. Here’s my favorite variation to take it one step further: EARNESTO. First, let’s start with a refresher. All …
